Posted by: Moonhair | July 28, 2017

New Website for Sustainable Tahoe



Sustainable Tahoe has a new home on the internet. Visit to view our new and improved website experience.

We welcome your feedback on any improvements.

Thank you to local web designer, Sandy Rowley with RWDR for her creative and technical know how.  You can learn more about her web design and SEO services on her website here:


Posted by: Moonhair | November 17, 2011

2011 Sustainable Tahoe Expo Summary Report

TAHOE EXPO 2011 Summary Report

Tahoe Expo is an on-going campaign of Sustainable Tahoe PO 3206 Incline Village, NV 89450 ph. 775 298-5080

WHAT Tahoe Expo 2011 demonstrates an interlinked visitors experience that moves people without cars to activities that sustain or enhance unique assets while creating economic prosperity.
Meaningful travel gives visitors more reasons to; stay, return and share stories that create continual demand for an area. This is a first step towards realizing the 8 Worlds of Tahoe concept
(endorsed by a Placer County Resolution)
WHY VisitorsTalkaboutTahoe VIDEO
Tahoe Expo was created in service to addressing:
THE CHALLENGE (current situation)
20th Century (auto-dependent/self-serve) tourism model resulting in: 1) Billions invested in ongoing restoration/mitigation w/o adequate public education to be successful/sustainable 2) Competitive disconnect among local groups/orgs/agencies
THE SOLUTIONS (sustainable prosperity) 21st Century sustainable Geotourism model that encourages:
1) Education thru fun, interactive and tangible unique nature-based activities that save $$B’s in mitigation and restoration of the environment
2) Collaborative effort from all groups to create the new visitor model
(cooperatively vs. competitively)
HOW Sustainable Tahoe held the 1st 2010 Stewardship Congress where groups collaboratively designed the blueprint which led to launching this geotourism showcase where locals (org/groups/agencies/bus) host authentic assets to increase sense of place while reducing degradation and building a sustainable prosperity. TahoeExpo2011trailer and TahoeExpo2011SummaryVideo
WHO Activity Hosts: Bear League, Water Trails, Kayak Tahoe, Tahoe Rim Trail, League to Save Lake Tahoe, GateKeepers Museum, EnviroRents, Tahoe Museum, Historical Society, Demonstration Garden, USFS Taylor Creek, IVGID, TWSA, UC Davis, TERC, Sugar Pine Foundation, Tahoe Institute Natural Science, Tahoe Adventure Co., and Kim Gorman Transit: Lara Pearson , Rachel Flower, Nancy Mc Dermid, Rochelle Nason, RTWG, Dr. Goldman, Mechelle Duhamel After Party: Shakespeare (stage, permits) NV State Parks (permits, parking), Guitarfish (sound), Sierra Business Council (PR), Green Barn Farms(organic local food), Rachel ‘K’s Home Cookin (chef), Andy Brimm (catering permits), Buckbean, SilverPeak, Craft Reno, Brew Brothers, BJ’s Brewery (beer), Tahoe Green, Full Circle Compost (zero waste) “Tahologist’s”: Dr Goldman, Sudeep Chandra, Scott Lankford, David Antonucci, Tom Wendell and Michael Cutt (game host). Elizabeth Rogers, David Colley, Donna Walden, Brett Fountain, Rachel Flower (video) PR: Curtis Fong of Bike the West (program), Sierra Heritage Magazine (Ad), NTRA/CC (Marketing Grant), Stuart Yount (Expo banners),TRPA (volunteer T-shirts)
…and dedicated Sustainable Tahoe volunteer staff, Board and community supporters (45 day of event)

RESULT demonstrated: Local pride in hosting and entertaining: Visitors willing to take buses and water taxis to access interactive adventures that inspire stewardship behavior. 2011 Expo showcased 17 activities in 4 categories: Water, Forest, Wildlife and Cultural/History All connected by boat, bike or bus: Itineraries: provided diversity and directions.
Total attendees: estimate 600 people attended various activities, transit + Expo Party. 60 – enjoyed a hosted Bear Hike: and the Bear League is now looking into regular hosted hikes 50 – joined the History Hunt (1/2 from Expo) and the museum had a record $300 day of sales 35 – saw the 3-D Tahoe in Depth film (TERC) the tour (on a day they are not usually open) 70 – helped in Forest Stewardship Day (35 people over the usual turnout) 16 – kayaked to Upper Truckee by local Marine Biologist host who had never thought to host biology from a kayak 20 – toured the Demonstration Garden excited to learn about native and non-native species 10 – watched and learned about Lahontan fish as they made their way to the lake at Taylor Creek 1 – joined the Rim Trail work crew at Dagget to connect the Van Sickle 10 – went on the Sugar Pine hike to learn about the cones 18 – joined the Water Trails kayaking to Thunderbird for a tour 6 – tried kayaking for the first time from Kings Beach 10 – took the Bonanza tour and learned about Tahoe in the 50/60’s 35 – took water taxi from Incline to Sand Harbor (and 8 across lake to Timber Cove) 23 – were still in line when the taxi ended, motivating local concessioner to want to be the Expo Taxi next year  68 – took a free shuttle (3 from Kingsbury transit to Sand Harbor and 2 from Incline to Sand Harbor) 15 – tried public transit for the first time (BlueGo and TART) 3 – took personal watercraft to Sand Harbor for the “After Party” 5 – rode bikes to activities 5 – Travel Writers tried SUP for the first time and toured the TERC +3D movie of Tahoe 198 – attended the After Party (includes volunteers)
Q: What could be done differently to make this event even more successful in the future? A: Collaborate more effectively and connect the pieces of the puzzle critical to ensuring ongoing success.
1. Enlist Local colleges to expand this blueprint as part of sustainable & resort management curriculum.
2. Engage Transit Agencies to manage and demonstrate sustainable transit partnerships (via a fun test-drive).
3. Partner with Resorts to create travel packages including these itineraries & activities (increasing occupancy).
4. Encourage Chambers/VA/BA/RA to promote the Prosperity Plan demonstration(every year ‘til it’s every day).
5. Leverage economic initiatives of County/State/Federal /Tourism Agencies by including ‘green’ water craft innovation expo that positions Tahoe as the ‘Davos’ or ‘Silicon Valley’ for raising the bar on clean water technology. Use this to inspire design, manufacturing and production of world-class watercraft ferry system’s here in the region (create innovation and jobs).
B: Nurture and cultivate community support to translate into funding dollars
1. Build on the blueprint showing how the business sector benefits by supporting stewardship organizations to host activities and attractions that result in an increase to the “eat/sleep/shop” revenue that keeps resorts lucrative and sustainable.
2. Create sponsorship programs that help fund the experts and artists needed to host and/or promote the activities designed to inspire stewardship, reduce mitigation costs, while expanding the tourism model to generate a 4-season sustainable prosperity for the residents of the region.
C: Expand the Marketing Campaign to increase the public awareness of Tahoe’s 21st Century visitor menu
1. Expand Web presence & Social Media campaign to build ‘buzz’ and support locally, regionally and nationally.
2. Increase publicity presence via print, radio and video media into locally, regionally and nationally markets.

How TAHOE EXPO 2011 demonstrated the 12 GEOTOURISM principles
1.Integrity of place: …develop and improve the distinctive locale, natural, cultural heritage and local pride. (local org hosted recreation, restoration, culture, history, native culture that enriched visitors sense of place)
2. International codes: …adhere to World Tourism Organization’s Global Code of Ethics principles (docents identified historical significance and the Washoe People shared indigenous stories]
3. Market selectivity: …encourage market segments likely to appreciate, respect, and disseminate info. ( SUP, kayaking, biking, birding, wildlife learning, and local culture/heritage hosting are expanding the demographic]
4. Market diversity: …encourage a full range of appropriate food and lodging to maximize economic resiliency over both the short and long term (Expo showcased local brew and food showcasing regional farmers, chef’s and businesses embracing sustainability]
5. Tourist satisfaction: …ensure satisfied geotourists vacation stories, provide continuing demand (being hosted to the native, unique assets increased local pride and excitement in visitors, while inspiring ongoing demand]
6. Community involvement: …base tourism on area’s nature, history, art, community and culture [members of the community provided diverse entertainment, music, poetry and Washoe stories … making culture come alive]
7. Community benefit: …encourage business strategies that emphasize economic social benefits to communities [The Expo showcased local businesses offering services, music, food, entertainment and local culture received economic benefits for their contribution]
8. Protection and enhancement of destination appeal: …encourage businesses to sustain natural habitats, heritage sites, aesthetic appeal, and local culture[all attractions and activities promoted in the Expo sustain or enhance natural habitats, heritage sites and local well being. An educated visitor is a better steward]
9. Land use: …anticipate development pressures, and applies techniques to prevent undesired overdevelopment degradation [The Tahoe Expo focused the visitor on native assets: wildlife, biking, hiking, paddling, kayaking, heritage, culture, art, using land and water transit to access the attractions (a key piece of a sustainable future]
10. Conservation of resources: …encourage businesses to minimize water pollution, solid waste, energy consumption and water usage[Expo was a zero-waste event, serving local food, Tahoe tap water, utilizing public transit and water taxis, bikes, walking and kayaking to access attractions]
11. Planning: …recognize and respect immediate economic needs w/o sacrificing long-term character and the geotourism potential [Expo demonstrated a sustainable prosperity model of a 4 season visitor economy that will sustain the long term character and geotourism potential that increases demand for the area.]
12. Interactive interpretation: …engage both visitors and hosts in learning about the place and encourage residents to show off the natural and cultural heritage, so visitors gain a richer experience and residents develop pride in their locales [Docents/local guides welcomed visitors w/interactive tours for each activity, plus the Sand Harbor stage shows that continued making stewardship fun (and profitable].

From: Lisa Marechal <> To: Jacquie Chandler <> Sent: Wednesday, September 14, 2011 9:41 AM Subject: Tahoe Expo Hello Jacquie: I wanted to thank you for such a great event! The Tahoe Expo was an exciting, interesting and fun filled day. As a commercial interior designer, I am aware of the many environmental issues we have to rethink and work toward changing in the built environment. As a new resident, I have limited knowledge of all of the issues, which, contribute to the deterioration of the lake and the surrounding basin. So the Expo was a wonderful form of “edutainment” where everyone enjoyed themselves and many of us increased our awareness of how to be better stewards of this pristine environment we are fortunate to call home. I thought that you might like to have a few photos of the kayak trip we took from South Lake up the Upper Truckee River. Our guides were so informative as they both lived near the wetland mouth of the river. We learned about the railroads infilling the area, laying tracks and human efforts to straighten out the path of the water to reclaim more land. Coming from the Pacific Northwest, I am very knowledgeable regarding the critical filtering function wetland perform but I am sure this information was new to many attendees. We learned of recent efforts to restore the wetlands, the havoc invasive plant + wildlife species are playing on the natural environment and small changes we can make to our behaviors to mitigate the growth of invasive species. We took the water taxi from the Hyatt pier, which, was part of the fun. It would be really wonderful for the lake to offer this service regularly. If any traction happens with this effort, I know someone who has been tinkering with solar powered water taxis that I would love to put someone in contact with. The Tahoe Expo has educated me quickly to several environmental issues we all must be concerned with if we are to maintain the quality of life we all enjoy in this basin. Keep up the great work !!! Lisa Marechal

Preservation is Profitable Proof Point
Canadian example of the economic value hosting authentic assets provides
From: Dean Wyatt [] Sent: Thursday, September 08, 2011 7:55 PM To: ‘’ Subject: Grizzly Hunt in BC
Jacquie Chandler:
Your email to Westcoast Expeditions was passed on to one of my guides who has passed it to me. Check us out on to find out more about us. There are a lot of statistics out there about bear hunting and viewing and you have to be careful what you look at. Our business group in Canada focused on the amount of revenue grizzly hunting provided to the BC economy vs. viewing.
As of right now I would guess that Grizzly hunting in BC generates around $2. – 2.5 million per year in revenue and viewing is close to $7 million. The real numbers are in the actual benefit that bear viewing provides to the BC economy. We have a masters paper showing that our revenue has a 10 times multiplier effect on our economy. People who come to see bears will not come if they cannot get the dates they want so we are the focal point of their travels. As we do around $3 million a year in revenue you can see that the actual benefit to the economy is closer to $30 million from us alone.
Our community can be found on the CBVA(Commercial Bear Viewing Assoc.) website and it has good info. Contact Phil Bergman in my office about Peter Swain’s thesis and we are happy to help in any way we can.
Tell me more about what you do. We can always work together to drive market.
Dean Wyatt President/Owner Knight Inlet Grizzly Tours Ltd. Dba Knight Inlet Lodge 250 203-0353 cell 250 337-1953 office

Posted by: Moonhair | April 25, 2011

Geotourism for Tahoe

In the 1950’s…

…anyone looking to experience Lake Tahoe had a few options. What were they?

According to Scott Lankford, the author of Tahoe Beneath the Surface – the 10,000 year history of the Tahoe region, the activities most promoted in 1960 were: gaming, entertainment, driving around the lake, skiing and boating.

Progress into 2011?

In 2011, over 50 years later, what has changed? And…we are still auto-dependant to do most anything in Tahoe.

In 2007, Jonathan Tourtellot, Director of National Geographic Center for Sustainable Destination (NGCSD) presented a concept called geotourism at a SMG conference in South Lake Tahoe. A program and economic strategy designed to alleviate poverty, educate people on sustainability and preserve heritage sites in destinations throughout the world. It made sense. I saw the logic in supporting the efforts to define and protect what is unique to region. That evening, I was asked by Director Tourtellot to be the Tahoe geotourism liaison, and my life began to change. My name is Jacquie Chandler, Executive Director of Sustainable Tahoe. My mission; help Tahoe become a geotourism destination – a world stage of stewardship for clean water.

According to studies by National Geographic, people travel for authentic assets and unique experiences, and would like those assets to be there when they return, so choosing stewardship activities is attractive and enriching … if you know what they are. Some places make it easy , like Monterrey Bay Aquarium – who made conservation education a cash cow. Geotourism destinations enrich visitor experience while sustaining and enhancing local art, culture, heritage, environment and local well being.

As homogenized strip malls emerged in our urban centers, unique qualities that distinguish communities began to be minimized. Why would you travel to area that is just like where you came from? If you think about it, Lake Tahoe is a National Treasure, attracting millions of visitors because of its beauty. But how do we host these travelers? Do we even welcome them and help them find the inspiration they quest for? How does our local economy model, support and inspire preservation and stewardship? How do we help visitors feel connected to this Tahoe magic, so they will be likely to care for it.

With over 3 Million visitors a year coming to the region, providing a high touch, low impact experience is the best option to ensure the preservation of the region while maintaining an economy that has a bright future.

Your place in the New Visitor Experience

You are already participating in the visitors experience by just being here. So jump in! What do you love about Tahoe, and don’t want to lose, and what is ONE THING you are willing to do? The steps to creating a geotourism sustainable destination are fun and simple:

1 – IDENTIFY – unique authentic assets in the area and get them on the geotourism Map Guide

2 – PROMOTE  activities and attractions by sharing insight with your community and help visitors connect to local authentic experiences

3 – DEVELOP attractions and activites that enroll visitors to become stewards and share amazing stories

4 – SUSTAIN  it for the next 7 generations

Sierra Business Council is working with National Geographic to make geotourism a reality in the Tahoe watershed (and the 12 counties of the Sierra Nevada region). They are hosting geotourism assets on a Map Guide

Nicole DeJonghe is the contact person for nomination questions and support. Sustainable Tahoe is working with Nicole in hosting the 2011 geotourism expo .

Posted by: Moonhair | March 17, 2011

Expo Takes Form

The 2011 Tahoe Expo, Sept. 10th & 11th, is growing daily.

The participant list is filling in and the Tour de Tahoe riders and friends are tuning up for a great weekend of sustainable activities.

While we are still wrestling with some of the details, there is an ever-increasing awareness for the necessity of this event, for it is the pivotal point in the relationship with the preservation of the lake and its surrounding area.

Once having arrived in the basin, you will be able to get to many of the most interesting activities in the region without having to get behind the wheel. After all, who wants to focus on the road while the views are so spectacular?

We are doing our best to provide the cleanest forms of transportation to the events, and in the process, are connecting the transit resources in ways that will lead to further improvements in reducing their environmental impacts.

All of this in the name of having a great time while visiting Lake Tahoe! What more could you ask for?

Well… Yes, we are working on getting to and from the region without driving.

Posted by: cleanenergycenter | January 27, 2011

Now You’re Ready for Solar!

Solar Clean Energy

You’ve likely heard the stories of people saving thousands of dollars by harnessing the sun’s energy. It’s a great way for families and companies around the globe to fight looming utility bills, and with recent rebates offered by NV Energy and the Federal Government, the general public is finally able to afford clean energy. If you’ve decided that you’re ready to go Solar, here are a few rules of thumb that will save your hard earned money, and help others around you to do the same.

Make Sure It’s Right for You

Your time and money are precious, so make sure to take at least a few minutes to make sure that solar power is right for you. Think about the condition of your house. Is it drafty and inefficient? If you don’t know, get an energy audit (even if it costs you $200, it’s money well spent). If your home of business is leaking air or electricity you’ll want to take care of these areas before you invest in solar, since this is where you will see the quickest return from your money. A home energy audit will expose your areas of greatest concern; the lowest hanging fruit.

Next, check your roof condition or get feedback from a qualified roofer. If your roof needs to be replaced, do it before installing your solar panels. Solar panels don’t have to go on your roof, but it is the cheapest location for them when possible. You’ll need to make sure that you have a good amount of available roof space (mostly south-facing) where the panels could be installed. The best areas for roof-mounted solar installations are in locations that do not get shaded throughout the day. A qualified installer should conduct a site assessment, including shade analysis if necessary, free of charge.

What about your finances? Would you be able to afford a down payment of around $2,000? Before calling a professional installer, make sure that you are able to make this investment. This will save both you and the installer a good amount of time. On a positive note, after the down payment, many people are able to cover the cost of financing a solar system from their savings in electricity alone.

When all looks good and you’re ready for the next step: it’s time to choose a qualified installation professional to get the job done right.

Choosing Your Solar Pro

Chances are that you’re not a solar professional, and you really don’t need to be. The days of tedious research are over, and most credible installation companies will gladly walk you through the process. There are many avenues through which to find qualified solar professionals: Google, phone books, friends references, but the easiest is to go through a website like where you get a list of installers near your area code. Take note however: there are a lot of people jumping into the installation business these days, and it’s more important than ever that you find a credible installation professional to save you problems in the future.

One of the best ways to determine the credibility of an installer is by their certification from the North American Board of Certified Energy Practitioners (NABCEP). NABCEP is the nationwide standard for certifying professionals in the renewable energy industry. This certification is only granted to top installation companies that have demonstrated years of solar installation experience, and have passed rigorous code and installation standards.

When selecting your solar installer, make sure you get at least three estimates. Here are the most important questions to ask before you make a final decision:

Be sure to ask:

  1. Are you locally owned and operated?
  2. Are you NABCEP certified? (Important)
  3. Are your installers Nevada OSHA PV Licensed? (Important)
  4. Are you licensed, bonded, and insured? (Important)
  5. Will you help me understand and secure rebates & tax incentives?
  6. Do you finance solar projects?

Asking these questions up front will smooth the process and save you a lot of grief in the future. Choosing the right installer for your project will save you time, simplify the steps to completion, and even make it an entertaining process.

Getting the Most from Your System

Once you’ve purchased and installed your solar system, make sure that you get the biggest return for your investment. Keep your panels clean to maximize the amount of energy that you can produce. Then, take time to monitor your energy usage, savings and ensure the efficiency of your system. Most systems and installers provide monitoring technology that shows you how much energy your system is producing and when. It’s a fun way to see the impact that you’re making from investing in clean energy.

Clean energy production helps you lighten the load that you have on utility companies, reduce your expenses over the long-run, and do your part to keep the environment beautiful. Get others involved and let them see your monthly savings in utilities. You can use your solar system to inspire your friends and family to get involved in living more sustainably, and it’s a great topic when you have visitors over for dinner. Now, you are making a difference.

About the Clean Energy Center

You take renewable energy seriously, and so do we. Working with the Clean Energy Center you link with professional installers that are dedicated to your investment, and ensure you get the highest quality of workmanship and technology, and promise to make the experience as easy for you as possible. We are locally owned, NABCEP certified, licensed, bonded and insured. But don’t take our word for it, ask around town, research us and our competitors, and call the Clean Energy Center to learn more about the simple path to creating your own clean energy future. Online at and at 775-284-8692.

Posted by: Cary Crites | January 9, 2011

Expo Dates Locked

Save the Date

At last, the official dates of the 2011 TahoeExpo have been announced and locked in stone. It all happens the weekend of September 10-11th, starting saturday with a host of activities for the whole family. Sunday will spotlight the Bike Big Blue ride, a showcase of alternative transportation vehicles, and a fresh list of other family activities to enjoy around the lake.

The Expo website will be released over the next few weeks, with a dive into some of the activities, workshops, featured speakers and panel leaders. In the meantime, see the Expo page for more details.

Tell your friends, and Save the date!

Posted by: Cary Crites | December 30, 2010

GeoTourism in the Spotlight

Ideas for a Durable Economy

The South Lake Tahoe AAUW will be examining geotourism and a sustainable Tahoe in January. Members, guests, and the public will be welcomed at the Jan. 8 meeting at 10 a.m. at the Aspen Room at Lake Tahoe Community College Library.

Two guest speakers will be featured. Jacquie Chandler, Executive Director of Sustainable Tahoe, one of the pioneers of the geotourism movement, will speak on how this aspect of tourism can help build a durable economy and enhance local pride while also preserving authentic features of a special area.

Susanne Stone, author of “Lake Tahoe, A Guidebook with a Point of View,” is a long time local who wrote her guidebook for the person who wants to focus on the “pleasures of nature, the adventures of travel, recreational activities and events and community spirit.” It includes selected experiences, many of them off the beaten track, described from a local point of view. Suzanne will talk about her book and why she wrote it.

See more:

Posted by: Cary Crites | December 23, 2010

ST Progress into the New Year

A World of Movement in 2010

2010 was the founding year of Sustainable Tahoe, and in just this year you’ve helped move projects under what seems to be impossible deadlines.

What’s the buzz?

2010 Stewardship Congress – On September 18th we came together as one region pushing for a sustainable community, sustainable environment, sustainable economy… a Sustainable Tahoe. 90 leaders met to connect and create a conservation foundation of possibilities for the Lake Tahoe region, building upon what each of us has done separately over a number of years. We committed to activities for the 2011 TahoeExpo, and got amped to take it to the streets.

Green Networking – Taking your feedback from the Stewardship Congress, we put this event together to get everyone under one roof for a time to connect and further unite the corporate world with conservation. We engaged in touring the Embassy Suites sustainability initiatives in energy efficiency, and learned how Explore Tahoe has turned its space into an educational hub for Tahoe Stewardship.

Mobility – Scientific analysis of Tahoe’s ecosystem shows the devastating effect that vehicles have on the health of our air,  forest, wildlife, and lake water. We realize that clean mobility is an action that must be pushed to the forefront of our initiatives for 2011. We’ve been working with local experts and leaders to place more attention and resources into adopting the greenest, while most viable technologies available.

GeoCenters – Education is key to a shift in behavior. Multiple regional organizations have advocated on behalf of education centers that promote the sustainability of the Tahoe watershed. We have committed ourselves to working with these teams to expand the vision of a strong system of GeoCenters, each specializing on the most pertinent issues facing or natural assets.

2011 TahoeExpo – Starting this September, we’ll have a new outlet for showcasing possibilities for a sustainable Lake Tahoe. The vehicle will be through the TahoeExpo, a place to see, discuss, and test the viability of whatever could make our environment, economy and community healthier. Details are on the way…

Our Commitment to 2011

Going forward into our second year, Sustainable Tahoe is committed to helping as a liaison between our region’s corporate and non-profit worlds. We realize that it takes both sides of the coin to create lasting impact, and with holistic sustainability as our “true north,” we will put action to every priority.

At the time of this post, ST has made every bit of our progress with 100% volunteer support, and are funded 100% by our members. We commit to continue this dedication into the future as we broker relationships and see each of these projects unfold. Our passion is for our environment, and our commitment is to act with her best interests in mind.

We welcome your partnership in 2011.